Masters of Marketing

Said it beforeabout brew dog, but I only came to this site thanks to a hit on yellow-line-painting-over-road-kill being not only a meme, but in general a hoax too. I can believe that.

Talking of which, ludicrously strong beer, but without the marketing, some of the most interesting stuff I’ve come across in the past year is from Nøgne Ø in Grimstad, Norway. Their Red Horizon, Sweet Horizon and Dark Horizon; very strong, very sweet and very different. Think of it less as beer more as dessert wine, … or dessert even, as their marketing says.

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