Interesting set of links spinning out of a Ben Goldacre piece on “judging quality” in scientific “evidence”.
Cialdini’s “Influence”.
Complementary & Alternative Medicine.
Ben’s piece with
My original comment, plus comments by
JDC at Stuff & Nonesense, and
Keith Douglas the philosopher-animal.
The cognitive “short-cuts” people use – heuristics – to make complex decisions pragmatically, and importantly use to justify and persuade others of decisions. Wise practitioners know they are using them and why they need to use them – memetic arms race again. Judgement is embedded in the choice of logic, not in the logic itself, and one can be seen to be using logic, being scientific, without apparently being judgemental. It’s a necessary (?) game of rhetoric in science.
Disguises, outwardly denies, the place of judgement in science, whilst actually sneaking it in under the radar. Use with caution, hence wisdom.