Great story full of potential and, like any potential, synthetic biology will have its risks of misuse too.
My point is not to confuse this with science – it really is engineering technology based-on science.
As well as being up-front on decisions of risk and morality, I particularly like the reference to encoded information being the real deal here – the work is mainly computational and the business an on-line mail-order affair – a distributed federation of designers and manufacturers linked by ICT (and delivery vans). Funny old world – information really is the foundation science, before logic, maths, physics, chemistry and biology.