Introducing New Ideas Into Organisations – Mary Lynn Manns and Linda Rising at Uni of North Carolina [via Spike Hall] have a paper (draft of a book) that intrigues me. Partly this is because introducing change into organisations was the subject of a dissertation I wrote ealier, and partly because I am in the middle of a long process to introduce a novel idea into an organisation.
The clincher was seeing the problem of blurring the distinction between the idea and the means of its introduction. Particularly severe in the case above because the idea is about “patterns” as means of introducing – well – ideas ! Stangely this recognition of McLuhan’s “The Medium is the Message” even turned up in the day job recently.