Twitter as Channel. 8.5% of Users are Bots.

Interesting piece because of the suggestion this affects its advertisers, but a large number of twitter users are “bots”.

But by its definition, I’m a bot.

The reason I like Twitter compared to that other useless piece of social media, is precisely because it’s a “channel” whose UI I can avoid using at all costs. Everything I post to or read from Twitter I do as a human, but the feeds are automated from other UI’s. This blog for one thing, outbound posts and with embedded readers on other pages, and more recently Tweetdeck both in and outbound and other WordPress plug-ins. So yes “promoted” tweets sometimes make it into the inbound channel as well as the humanly “followed” tweets. But I can dismiss these. There are no other UI widgets trying to second guess what commercial or “sex” driven content to put in front of my eyes, alongside the user content on my desktop.

Twitter is great because it’s a channel without inherent content.
Please make your business model out of that fact.

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