Thanks to Leon for spotting this. A TV Advert for Powergen (UK Energy / Electricity provider) where the main character (played by Simon Day – ex Fast Show “Tommy Cockles”) is seen reading “Zen and the Art of Motorcycle Maintenance” by torch / flash-light.
(You need to pay a subscription to download the full clip, but you can see the image and play the small broadband flash video clip, in the link above. In our area, Powergen sponsor the weather forecasts, so the series of ads are easily tracked down on TV.)