Valuing the Free

Excellent post from Kevin Kelly. Lessons of why a fee-based – but free at point of use – model works in valuing the intangibles, and “products” that are perceived as “staples”.

Flat or monthly fixed pricing is one way of pricing “as if free.” ….. Subscriptions tend to emphasize and charge for intangible values: regularity, reliability, first to be served, and authenticity, and work well in the arena of “as if free.”

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