What’s In A Name ?

Bill Thomson on the “.me” Montenegro domain name.

“More and more people just go to their favourite search engine, type in what they’re looking for and don’t actually look for where it’s going.”

“So, although people might want a good domain … I just don’t think they’re as important as they were. And I don’t think they should be.”

Can’t argue with the final sentiment. Certainly they have initial attention grabbing value, in any new venture, but the names that stick go beyond fashion.

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