Fits very much with the Cynefin warning about what people “hear” being massively influenced by their existing “schemata”, and of course the two “laws” of Schank and Dennett below
It’s also the “send three and fourpence” syndrome. I call it shooting rabbits – once a misunderstood message gets out there, (for whatever reason it is mis-interpreted) correcting the situation is like shooting a whole herd (?) of rapidly breeding rabbits as they disperese away from you into the world – not very effective. Memes succeed because they are easy to understand from a current perspective, and because they are easy to pass on, not because they are in any sense right or true or otherwise “as-intended”.
Had another connection there, for a minute – damn, lost it … the Italian connection ? … Nicola Guarino … ah got it. His model is like an elaboration on Lakoff’s Conduit Metaphor. Messages look like they are passed from communicator to receiver, but in fact they pass thorugh many layers of filtering and distortion on the way, rather than through a simple conduit.
In fact in my original Manifesto I put it like this …
C.3 There are no facts, only interpretations of perceptions
And as if to prove my point – the prisoner abuse photos from Iraq may not have been the message the US Army and Government wanted to communicate (however true / false / distorted / exaggerated they might be in relation to the overall facts) – but once the genie is out of the bottle / the rabbits have run, the memes take over – they ARE the facts. Post on Salon, via Matt Mower this week.