Malcolm Gladwell’s latest (not released until Jan 2005) is “Blink : The Power Of Thinking Without Thinking”. Brought to my attention by Marsha at the MoQ Discussion board. About how much thinking & decision making is actually subconscious thought processes, I believe. Can’t argue with that.
I was none too impressed with Gladwell’s Tipping Point; perhaps I over-reacted to disappointment at not finding anything actually new after being much hyped in the blogosphere. The messages are true enough, they were ever thus.