Urban transport in small packets ?

Neat idea from ZipCar (Can you tell I’ve been catching up reading the BBC site this morning ?)

It’s just car-hire with technology used to increase time and space slicing efficiency – “public” (subscription) transport in on-demand packets – I’m sure we’ve all had the idea. The really neat part is the idea that “For every ZipCar on the road, 20 private cars become redundant”.

Will the motor industry lobby ever let this work ? Go ZipCar.

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