Brewery Blogging @brewdog

This is a retrospective blog on the beers I’ve experienced in the past 3 months, of weekly commuting to London.

Brewdog bars in Camden, Shoreditch and Shepherds Bush, all on the itinerary, after Manchester, Newcastle, Edinburgh, Aberdeen (x2) the summer / autumn before, and a couple more before that. (Shoreditch BTW is by far my favourite, if you’re interested.) I’m a “punk-equity” holder 3x over, and been active consumer of the craft beer revolution since 2006 in west coast & regional US, and 2008/9 is Oslo and Stavanger. There’s a lot of it about.

I like it. “Real Ale” and all the other campaigns to encourage (preserve) beer “from the wood” or “from the cask” are creditable, but essentially conservative or backward-looking. Stopping the corporate rot, nostalgia leading nowhere in particular – a holding pattern. In markets where entrepreneurship could flourish (Smallville, USA), or where state-regulated alcohol pricing disguised marginal costs (Scandinavian capitals) nostalgia was irrelevant. What mattered was differentiation, and people could choose what they liked at prices they wanted to afford to pay.

Brewdog deserve massive credit for breaking the mould. Massive, but cheap, social-media-based, marketing campaigns, focussing on the whacky dare to be different “punk” image, to sell novel (revived) products into the existing market at price-premiums. You get what you pay for, takes courage.

Interesting that in this last week – after massive success selling back to Scandinavia – that Brewdog should be opening their latest bar in Rio – ahead of the World Cup and Olympic years. At the bleeding edge of any market, your life-expectancy is slim. Fun, edgy, maybe even lucrative, but short.

In London, the revolution is established – if that’s not an oxymoron. The first mover has hundreds of whipper-snappers at their heels.

Camra were involved in spats with Brewdog over what constituted real ale and craft beer. Recipes, processes, “authentic” ingredients, the wooden casks and unpressurised “draw” pumps, pasteurisation, filtering, corporate ownership, you name it. In the UK (and elsewhere) lots of “real” ale brands are of course part of larger brewing concerns where production is a long way from the operations that originally created the value behind the brands. There are creditable exceptions everywhere of course, but that’s not the point here. (On the rules for brewing and marketing – gimme a break – the only rule is transparency. What are you selling me? I’ll tell you if I like it or not.)

The point is, the market here in London is well beyond the control of any one company’s campaign. There are so many pubs selling so many beers. From the tied-house chains with guest beers to the genuinely free houses, you could die of choice.

By way of example only, just two (or maybe a third).

The Old Fountain, where I am as I type (in the city, EC1), and The Harp (off Trafalgar Square, WC2 on the same block as Prior Guisborians’ favourite The Chandos – ‘cos it sells Sam Smiths Yorkshire beer, like Ye Olde Cheshire Cheese off Fleet Steet (rebuilt in 1642, LOL), and ….) and maybe …. a handful more actually.

Are a new phenomenon to me.

Independently, landlord owned bars, selling dozens of different cask, keg and bottled beers to packed houses. Real (cask) ales at £3.50 to £4.00 a pint to craft (keg) beers at £5 to £12 a pint up to 12/15% abv. And what is most interesting, despite wider UK, Europe and US brewed examples, 50 to 75% are from London and Greater London breweries I’d never heard of 3 months ago. Each with a huge range of beer styles.

You’ve unleashed a monster, with an independent life, Brewdog.

 

We’ve Never Had It So Good?

Attended the Intelligence Squared debate at the Royal Geographic Society yesterday evening – chaired by Jonathan Freedland, with Jesse Norman and Rachel Johnson for the motion and with Will Self and Rod Liddle against.

On the way in, the audience (full theatre of 350-ish?) were a little under 50% for and the rest more undecided than against. At the conclusion we were over 60% against with very few undecided.

But therein lay the snag for me with the debate – about winning an either-or argument. Apart from choosing which “we” was being debated – the sum total of UK Benthamite “good” divided by the population, or some more global humanity – clearly the for parties simply traded stats on every measure of progress from economics and income levels, healthcare, environmental quality, freedoms of (religious, and political and scientific) expression, etc to subjective surveys of happiness and well-being. Much debate of course about the material and spiritual aspects of good and evidence of lack of correlation between the two. Will in particular declined this debate – sticking firmly to the whole individual of multiple constituencies, rather than measurable choices for some monolithic average “we”. Rod reinforced the superfluity of choice as the measure of why we’ve never had it so bad.

Ultimately as a debate it was the usual gladiatorial rhetorical battle – easily won by the rhetoricians, whose main point ironically was that wining gladiatorial battles on such matters was pointless.

All my “wisdom” agenda items in one nice package – we (constituency), value (good) and governance (how). Will particularly emphasising that scientism and quantifiable stats are the problem not the solution. A man after my own.

(Interesting therefore in this post-Russell-Brand world, that the motion in the March 11th debate at the Cadogan Hall is “One size doesn’t fit all – Democracy is not always the best from of government”. Connects with yesterday’s debate through the superfluity of choice angle, the meme of our social-media-enabled times is that everyone has, and expects to express, an opinion for or against anything and everything. Whereas real life ain’t so simple. Democracy would work if we could lose the myth of popular – statistical – voting.)

[Post Notes: Good personally, to make contact with Rod Liddle, a fellow Prior Guisborian alumnus of Prior Pursglove College in Guisborough, North Yorkshire. And also good to exchange contact details with the young guy from a Muslim society trying to arrange a forum on Islamic contributions to progress – attending this event to pick up hints on how to not necessarily organise as a gladiatorial debate – some impressive names on his wish-list of guest speakers – watch this space.]

American Gods

I mentioned Neil Gaiman’s American Gods back here in October. Having lived and travelled in the US over several years, and being a fan of all things Americana, I was looking forward to the read, though I can’t recall where I picked up the reference to the publication of the author’s (2013) preferred text of his (2001) original best-seller (possibly heard him talking about it on BBC R4 Start The Week or similar?)

Weirdly, after reading the first couple of chapters and encountering the strangest sex scene  (*2, in chapter 1, scene 2 “Somewhere in America”), I found Iain Hislop’s words “bonkers, bizarre” preventing me continuing. So what started out as a promising US Road Trip / Buddy movie screen-play lay unread on the bedside cabinet for 3 months. However last two weeks, I restarted from the beginning and devoured it – and the bonus “novella” sequel(*1) included.

No room for a full review, but for me it was Douglas Adams(*1) meets Satanic Verses(*1), with a mass of Americana myth, culture and familiar locations. Quite brilliant – puts “religion vs rationality” debates into real perspective. A book “I wish I’d written”, in fact to continue my own writing project I’m going to have to find some new plot components and angles. Where have American Gods been all my life?

[(*1) Note: The sequel adds the familiar Norse gods, Norway, Viking & Northern Isles & northern-most Scotland (Sutherland) context to the already familiar Americana. Think more zombie / fantasy sci-fi than time & space travel scenarios and North London / St Pancras station, and substitute Mr Wednesday for Dirk Gently or the angel Gabriel and Pontius Pilate maybe, and you get the general idea. Personally, spooky coincidence of locations, themes and subject matter.]

[Updated thoughts from the TV adaptation in 2017.]

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[(*2) Post Note in 2024/25 When I hear of Gaiman’s behaviour toward women he really was / is “Fucked up in ways that defy comprehension“. At the very least pushing the boundaries of consensual sexual fetishes with particularly young, starstruck and otherwise vulnerable women, not to mention the Steiner, Scientology and hush-money connections, even if only half true …

at least he’s responded, still maybe in denial of detail, but chastened and recognising consent was maybe not as mutual as he wishfully thought?

And here, excellent as usual from Doc Stock on the inevitable risks of “degrading sex”:

To be clear: this [isn’t] an attempt to adjudicate Gaiman’s guilt or innocence. But it is certainly an argument against getting involved in sadomasochism in general. More often than not, it is very bad for the submissive in the scenario — not just because it leads her to physically dangerous situations, but also because it tends to put her in a state of mind in which agency is undermined and subsequent choices aren’t those of her true self, however confidently things started out. Meanwhile, for the sadist — and especially the famous one, as Gaiman has discovered — it leaves your good reputation a hostage to fortune, hoping that those with whom you had degrading sex in the past never properly get to know their own minds.

Getting to know minds. That’s why we’re here.]

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Playful Zen & Grayson Perry

Didn’t spot this until pointed out by Marsha on MD, but in the Q&A session in the 4th Grayson Perry 2013 Reith Lecture, responding to a question around 35:50 about the need for non-judgemental playfulness in order to encourage new potentially creative ideas, he recalls a favourite quote from Robert Pirsig’s ZMM (Zen and the Art of Motorcycle Maintenance).

The analogy of seeing new ideas and creative opportunities as small furry creatures emerging from the undergrowth. If you’re not friendly to the first one, the others are unlikely to come out to play.

Getting There

Mentioned a couple of posts ago that I needed to explain the under-par blogging for the last month or two of 2013.

I changed jobs, starting a new job early November that involves a weekly commute to London from the North East home. At almost the same time, I was in the process of enhancing another joint blogging project [The Global Circle] when a failed WordPress upgrade affected all my blogs, including this one, at the very point where I didn’t really have enough time for both admin and blogging.

Still a few things missing here on Psybertron – mainly lost links to 13 years worth of media still to be resolved (apologies for that) but I think everything else is at least functional. All the social media linking works again – but so much variable behaviour of different social media apps on different devices. Some strange remaining bug in the first post / single post pages having a long blank gap between the foot of the post text and the comment / sharing links – which I know a theme upgrade will fix.Working on collecting all my customisations before I do that fix. Connectivity-wise I have mobile broadband working, that fits my weekly travel logistics, so I can blog or admin from any device anywhere.

In the process I may consolidate my solo and joint blogs into one vehicle [Joining Dots & Weaving Threads], or at least re-evaluate my publishing objectives, and join forces with another collaborative (edited) project, in order to simplify my admin. I’d be interested in the meantime from anyone interested in genuinely collaborative joint publishing, not just a channel for their own content (you probably already have one of those?).

Trolls Don’t Get Blogging

Interesting one from Dave Winer. Posted on the pointlessness of public comment threads a couple of months ago …. need to dig up …. but this is a good real example.

But, careful what you wish for (from The New Yorker):

This One Has Everything

Foggie Froggies Camus & Sartre, JFK / Lee Harvey Oswald / Fair Play for Cuba consipracy theories and Hoover / FBI / US Gov surveillance, McCarthyism Communist plot, the lot.

The Prospect ArticleThe Andy Martin LinkThe Hoover FBI Letter
[Hat Tip to Andy Martin – the Camus / Sartre connection.]

Wealth & Jobs Creationism

Interesting 2012 TED talk by billionaire Nick Hanauer on the creation myths of jobs and wealth. Like every aspect of life, even in the built-environment, creation arises from natural cycles across multiple levels.

Ironic and perhaps fortunate that his squirrel chicken-and-egg analogy about who created evolution, makes the general point even better than his explicit economic point. More true than maybe even he knew.

A circle of life kinda process …

(Hat tip to David Morey on FB for the link, but ignore all the conspiracy theory PR crap about it being banned or censored, it just didn’t make the editorial cut the day TED published.)

[Must resurrect my “circle-of-life” version of the Pirsig model.]

Dawkins (and Coyne) Doth Protest Too Much

A second review vignette from Dennett’s greatest hits.

As I’ve said many times when Richard Dawkins sticks to evolutionary biology, he’s a great writer and a credible scientist, but when he joins (leads!) the science vs religion fray all he does his display his inadequacies as a philosopher, politician or general factotum saviour of humanity. (Jerry Coyne less / more so, but with less pretence.) Unlike Dennett, a colossus straddling both science and philosophy, or (say) Bronowski before him.

Dennett also considers Dawkins a great writer on evolutionary biology. Chapter 38 of his “Intuition Pumps” is, almost in its entirety, a 3 page direct quotation from Dawkins “The Ancestor’s Tale” to which Dennett feels unworthy to add even any editorial value. [A passage inspired by Matt Ridley on the subject of the metaphor of genes not so much as words or sentences as stock-phrases or sub-routines, to continue Dennett’s unbroken computing thread.]

In fact, in the next chapter Dennett introduces Dawkins (and Coyne) as “two of my most esteemed colleagues and friends” … as a prelude to demolishing their positions.

Remember Dennett’s book is about thinking tools, methods and processes for making progress, and a recurring agenda theme is discovering error and learning from mistakes. Here he is pointing out the dangers of overly defending a strongly held position, investing in defenses, exaggerating the territory held, raiding enemy territory, generally behaving as warlike thugs – being the worst form of argument if your objective is progress.

It’s a corollary of Dennett’s “intentional stance” that the world of possibilities is a multi-dimensional “design space” and so many of his metaphors involve R&D and Engineering. Questions of what things are designed to do, how they came to be designed the way they are, and how any such designs came to be implemented at the expense of others. If it quacks like a duck, why not use the word design? Remember real intentional systems with designs in mind do arise in this real world, so why make the intentional stance – the very idea of design (with purpose towards meaning*) – some kind of taboo to be vilified at every turn. Understanding is better than denial.

“I disagree with the policy [of denying design], which can backfire badly. They [Harvard medical students] seriously underestimated the power of natural selection, because evolutionary biologists had told them, again and again, that there is no actual design in nature, only the appearance of design.”

The biosphere is utterly saturated with design, with purpose, with reasons.”

Turn the other cheek to your perceived enemies and listen to your real friends, Dawkins, and maybe Coyne and other lapdogs will follow their leader.

[Did I mention? Dan Dennett “Intuition Pumps” is a thoroughly recommended read – I see it made Brain Pickings books of 2013 list too. Read and learn.]

[(*) intentionality itself concerns “aboutness” – the idea than syntax (structure in the world) might entail some semantic (meaning) – some aspect of one thing being about (or significant to) another. Linguistically and practically, it’s a short step to intention and purpose (and design), and indeed the intentional stance positively advocates this leap, but it’s important to bear in mind that intentionality itself is more fundamental to the underlying facts of the matter or not, as the case may be.]

Hold Your Definition

Blogging after quite a hiatus, more of which in the next post, and reading a first book since October, the two not unconnected.

Received Dan Dennett’s “Intuition Pumps – and Other Tools for Thinking” as a Christmas present. No secret here on Psybertron that I’m a big fan of Dennett, and Intuition Pumps is a retrospective reflection on many of his meta-thought-experiments about thinking, collected from his previous 45 years of writings. Many re-writes of pieces he’s published and presented several times himself and many, as he points out, anthologised multiple times by other editors. So in a sense, nothing new.

But Dennett’s voice is always readable and what this compilation brings is the selection and editorial commenting and re-phrasing, a cleaner re-phrasing of the core points stripped of any potentially misleading clutter. Dennett himself, as well as his reader, has learned a lot in 45 years. Even then, after 8 sets of 70-odd one-tool-per-chapter over 400-odd pages, there’s a whole chapter on what got left out (and where to find them). Not-included include the famous Where Am I examples derived from the Brain in a Vat thought experiment, nor the eight examples known as Quining Qualia.

One thing the editorial revisit brings, is rephrasing that counters any misleading interpretations introduced by earlier wise-cracking zingers intended to demolish adversaries. With hindsight, rhetorical put-downs may have overstated one’s argument and missed important lessons. The one example that pleased me most, given that I share Dennett’s belief that computer systems modelling does still and will continue to bring a great deal to the philosophy of mind and the brain-mind-consciousness problem, is the backtracking on the homunculus-as-infinite-regress view. The regress is of course finite, if each “controller” is a system of less intelligent controllers than the previous level, eventually the substrate really does comprise the dumb building blocks of chemistry and physics.

Intentionality and the intentional stance feature prominently of course, as does evolution as algorithm. The whole engineering take on evolution as problem solving – ladders, cranes and sky-hooks, scaffolding and staging, etc – gets an outing, whilst the many-layered properties of computer architectures maybe represents the single greatest part of the material.

In fact, I reckon chapter 24 on “Register Assembly Programming” should be compulsory education for all early secondary schoolers (7th/8th graders) independent of specific subject teaching. I vividly recall Hester (Mr Pearson) our Maths teacher recently converted from French teacher, running exactly the same pupils and boxes of beans exercise in class (though the beans may have been bits of paper IIRC). At the time I assumed we were learning how new-fangled computers worked (around 1971 this would have been) but what Dennett does is bring out and list explicitly the “Seven Secrets of Computer Power” – lessons of computing, not rules about computing, but rules about the world in general. [Post Note : Added my summary of Dennett’s rules here. And a later important reference here. And already linked above – the educational resource page.]

[Aside – Listening to Angie Hobbs on BBC R4 Saturday Live – wholeheartedly agree that philosophy needs to be taught in primary schools too, but the fascination with the analytical and rhetorical demolition tricks of paradoxes and pointless pre-socratic arguments must be supplemented with the tools of constructive solutions too. Otherwise philosophy remains the caricature counting angels on the head of a pin. From the mouths of babes – what do philosophers do? – pointless arguments about nothing all day long.]

If I may paraphrase that and the two subsequent chapters on algorithms and virtual machines – competencies in this layer as systems or patterns in an underlying layer of repeatable parts: Turing (and von Neumann and Church) already said it all; all advances since are about speed and power, not about any new rules or mechanisms; vis Rule 7, there are no new rules beyond Rule 6, full stop, end of.More complex layers are simply built upon less complex underlying layers, ad infinitum so far as necessary, and the whole is substrate neutral, any physics will do.

As I said none of this is entirely new to me, but one aspect I’d never seen explicitly, but maybe I absorbed osmotically from engaging with Dennett, was my own aversion to definitions. Throughout the book so far he uses the “sorta” operator, to allow approximate ontological definition within taxonomies. (Throughout this blog I use “kinda”.) Sure most of consciousness and intelligence, in fact most aspects of even dumb development through branching decisions – evolution itself – depends on the competency of making distinctions, detecting and acting on significant difference. But that doesn’t depend on tight definitions of those distinctions. It depends on their existence and significance. Like species, distinctions are defined with hindsight only. Rationality is 20:20 hindsight. So, as a philosopher who has straddled the border with science, with strong scientific sympathies (eg as one of the 4 horsemen in the science vs religion wars) Dennett remains resolutely a philosopher; even a whole chapter on that – why be a philosopher?

“One of [Dennett’s] guilty pleasures is watching eminent scientists, who only a few years ago expressed withering contempt for philosophy, stumble embarrassingly in their own efforts to set the world straight […] with a few briskly argued extrapolations from their own scientific research. Even better is when they request, and acknowledge, a little help from us philosophers.”

“There is no such thing as philosophy-free science, just science conducted without consideration of its underlying philosophical assumptions.”

“We should quell our desire to draw lines. We don’t need to draw lines. [Distinctions yes, but not with tight definitions.]”

“The intentional stance is the strategy of interpreting the behaviour of an entity by treating it as if it were a rational agent …. [with sorta consciousness, sorta intelligence, sorta beliefs & sorta aims in sorta life, etc.] ….

Define your terms sir! No, I won’t, that would be premature ….

Many philosophers cannot work that way; they [believe they] need utterly fixed boundaries to their problems and possible solutions ….”

A recommended read, whether you’ve read Dennett before or not.
A sorta greatest hits, selected by the author himself.

Post Note: Nice to see this Dennett extract quoted by Maria Popova at Brain Pickings, on the event of Dan’s birthday 28th March 2014. (Dennett credits these as Rappaport’s rules, but this is the version Dennett presents in Intuition Pumps.)

How to compose a successful critical commentary:

  • You should attempt to re-express your target’s position so clearly, vividly, and fairly that your target says, “Thanks, I wish I’d thought of putting it that way.
  • You should list any points of agreement (especially if they are not matters of general or widespread agreement).
  • You should mention anything you have learned from your target.
  • Only then are you permitted to say so much as a word of rebuttal or criticism.

These the first three rules I call elsewhere:

“Respect, respect & respect”.